Unite : Resonate
By combining different values and always thinking outside the box,
we produce communication that resonates around the world.
- Our approach combines tradition and innovation,
logic and emotion, the local and the global.
Communication never has just one answer.
And the same goes for the route you take to get there.
Diversity is a key value in our current era,
but K&L has always been a place where creators from different backgrounds
— whether language, race or culture —
gather and dive together into the world of communication.
It’s in our DNA.
Whether tradition or innovation, logic or emotion, local or global,
sticking to one fixed idea is the enemy of true communication.
Only when opposite beliefs clashed, do you get the sparks that move people.
From the highest viewpoint and with the most flexible ideas,
we produce communication that resonates around the world.
Unite: Resonate
Logo Concept
The K&L logo uses typographic elements together with simple,
everyday shapes such as squares and circles.
By combining these different components, it represents an organic union between different values.
A traditional serif typeface is used for the typographic elements.
Used in combination with the squares and circles, it conveys both K&L’s history and our innovative approach.
Our unique perspective enables us to unite different values in order to create original communication solutions.
This logo represents who we are.
The elements of the logo can be used in different colors or color combinations,
and with or without patterns, expanding the range of potential applications.
Company Profile
Company Name
K&L Inc.
Capital
100 million JPY
Head Office
8F Kojimachi Crystal City East Hall,
4-8 Kojimachi, Chiyoda-ku,
Tokyo 102-0083, Japan
Representative
Representative Director and President Shinichi Okazaki
Year of Establishment
1963
Number of Employees
100 (including overseas branches and affiliates)
Group Affiliations
・JAAA（JAPAN ADVERTISING AGENCIES ASSOCIATION）
・NIKKEI Advertising Research Institute
・The Japan-India Association
・The Tokyo Chamber of Commerce and Industry
(In no particular order)
History
- 1963
- K&L was established in Tokyo as an agency specializing in English sales promotion tools
- 1969
- International print advertising production started
- 1985
- Service expanded to clients in Los Angeles and Amsterdam
- 1989
- K&L Amsterdam established
- 1995
- K&L Brussels established
- 1997
- K&L Advertising Asia established in Singapore
- 2003
- K&L Advertising Hong Kong established
- 2004
- K&L Brussels and K&L Amsterdam merged to form K&L Europe in the Netherlands
- 2007
- K&L Arms Communication Ltd. joint venture established in New Delhi
- 2008
- K&L Advertising (Shanghai) Ltd. established
- 2015
- K&L Creative Asia Pte. Ltd. established in Singapore
- 2019
- India operation becomes wholly owned by K&L Communications India Pvt. Ltd.
ACCESS
Head Office
8F Kojimachi Crystal City East Hall,
4-8 Kojimachi, Chiyoda-ku,
Tokyo 102-0083, Japan
TEL +81-3-3263-2996
FAX +81-3-3263-3285
