Contribution to Well-Being
- Client
- Nikon Corporation Healthcare Division
Expanding recognition of Nikon’s Healthcare Division and enhancing its brand image
K&L supported branding activities to increase awareness and understanding of the business by introducing examples of Nikon Healthcare Division's technologies and products that show high effectiveness related to the twin concepts of "healthy lives (Well-Being) for people" and "the realization of a sustainable society”.
Challenge
How to effectively visualize the multifaceted contributions of the business?
We aimed to introduce the diverse contributions made by Nikon Healthcare Business Division, including its many technologies, products, services, and activities that can be found in various aspects of people's lives, and promote the importance of its presence.
Approach
Develop content as a project series on the theme of SDGs
Based on interviews with corporate users, we produced field reports (article content) and videos with reader/viewer-friendly content structure. By regularly disseminating fresh information, we contributed to higher recognition and image enhancement of Nikon's Healthcare business.
K&L’s provided value
PLAN
- Communication planning
- Creative planning
EXECUTION
- Brand movie
- Brand key visual
- Website
- Owned media
Website
Field report (article content)