Global Branding Media “Our Stories”
- Client
- Mitsubishi Electric
Digital communication for the global branding of the Mitsubishi Electric Group
Our Stories is owned media that brings reports of Mitsubishi Electric's activities which create “change for the better”, collected from all over the world, back to the world through attractive contents.
K&L has been in charge of the overall design, content and media strategy planning, as well as planning and production since 2019.
Challenge
Content design for quality and media design for quantity
Establishment of owned media that can grow sustainably and contribute to effective global branding of the Mitsubishi Electric Group.
Approach
Concentrating specialists to produce successful results, based on elaborate management
To maintain the quality of contents, we team up with the editorial teams of multinational mass media companies. Simultaneously, we plan an elaborate exposure strategy to ensure that the “quality” of contents steadily leads to the “quantity”. We are realizing the growth of communication as owned media while implementing the PDCA cycle for both media and content.
K&L’s Value Proposition
Planning
- Communication planning
- Creative planning
- Media planning
Execution
- Creative production (articles and movies)
- Media buying, media placement
- PDCA operation, dashboard development
Articles
SNS
Visuals and Movies