Nikon D3400 #IAM NIKON
- Client
- Nikon India
TV commercial campaign targeting affluent young people and aspiring photographers
We supported a campaign project for the Nikon D3400, aimed at affluent young aspiring photographers who want to record irreplaceable life events such as birthday parties, vacations, and family weddings in higher quality photos.
Challenge
How to make professional cameras more accessible?
The Nikon brand was regarded as a "professional-use camera" in contrast to the "easy-to-handle cameras" put forth by competing brands. This project aimed to differentiate Nikon from competing brands by expressing the added value that professional-use cameras provide in everyday life.
Approach
Emotional connection to bring people closer to the brand
We developed a story that promotes the camera’s professional-level high quality but also deepens the emotional connection with users.
In order to make the brand more accessible, the campaign was conducted during festivals such as Diwali, Onam, and Durga Puja.
K&L’s provided value
PLAN
- Communication planning
- Creative planning
- Media planning
EXECUTION
- Key visuals
- TVCM campaigns (during festival periods such as Diwali, Onam, Durga Puja)
- Online ads (Times of India Tech Section, NatGeo Travelers, CricketBuzz, Quint, Indian Express, etc.)
- SP tools
Key visuals
TVCM