Client Onkyo Corporation
ONKYO GRANBEAT
Challenge & Approach
Challenge
How to establish a brand concept and image for a new product?
Establishing brand value by developing a name, concept, and visuals that foster a sense of "world’s first”, "high quality”, "high sound quality”, and "excitement”.
Approach
Cross-media marketing communications
Design and implementation of cross-media marketing communications through multifaceted transmission, including key visual development, marketing material production, launch events, web PR, ad network advertising, and concept cafés.
K&L’s provided value
PLAN
- Concept development
- Communication planning
- Creative planning
- Media planning
EXECUTION
- Tagline
- Brand key visual
- Website
- Launch event
- In-store promotion