Simplot Australia Promotion
- Client
- Simplot Australia
Communication support for marketing frozen vegetables in Japan
K&L provided sales promotion support to Simplot, a leading Australian food brand, for the launch of their products in the Japanese market.
Challenge
How to establish a brand image, arouse target interest, and promote purchasing behavior?
We developed carefully considered packaging designs to match the tastes of Japanese consumers and created a website to guide the target audience to stores.
Approach
Promoting the brand image of healthy Australian foods
We adapted the packaging and website design to incorporate elements of the Australian food brand image, which has a high degree of favorability among Japanese consumers, to create a design that would be highly accepted by the target audience.
K&L’s provided value
PLAN
- Communication planning
- Creative planning
EXECUTION
- Product packaging
- Website
Product packaging
Website